23 1331 1258    Leof. Kifisias 72, Athina
Name & Logo Registration

Brand & Logo Trademarking

The brand and logo of your practice, clinic or pharmacy and of course your personal branding, is an important business asset, which must be imprinted in the mind of each of your patients.

What is a Trademark?

According to the Industrial Property Organization, which owns the registration of name and trademarks in our country, a trademark is any point capable of distinguishing the products or services of a company from those of other companies. The trademark may consist of:

  • Words including name
  • Graphics
  • Letters
  • Numbers
  • Colors
  • The shape or packaging of the product
  • Colors and sounds

Trademark or brand?

Although one could say that they are similar since they have common goals in terms of reputation and readability.

Trademark and brand have one important difference:

While the trademark is legally registered.

Did You Know: "Google's trademark is considered the most expensive on the planet today with an estimated value of $44.3 billion."

National Trademark

The national or simply trademark distinguishes the products and services of a natural or legal person from those of another. It is sponsored by the Industrial Property Organization and concerns the Greek territory. Individuals and businesses operating only in Greece can register a trademark at national level.

European & International Trademark

The European trade mark issued directly by the competent European Office, the European Union Intellectual Property Office (EUIPO).

Discover what makes us stand out from the competition!

Regarding the international trademark, the interested party can file an application with the World Intellectual Property Organization (WIPO), provided that the trademark has already been filed as a national trademark.


You can file a lawsuit in the Single-Member Court of First Instance as well as request injunctive measures.

The registered EU trade mark is valid for ten years, but can be renewed indefinitely.

Because with one procedure you will have an exclusive right of use in the 27 member states of the European Union.

Yes, the trademark is transferred with or without the business, during life or after death, with the appropriate legal actions.

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